Recently Facebook announced that it would exist changing how Messenger / Messages campaigns run within the European Union space. The reason for this existence General Data Protection Regulations (GDPR) which apply within the EU states.

Yous may have establish that your Facebook Ads Campaigns which had Messenger equally their destination have been paused late final month or at the begining of December. This is because Facebook eliminated the choice to optimize the ads that click to message for conversations.

Here is what Facebook has officially announced and then far:

"Due to new privacy rules in Europe, some messaging campaigns take been paused. This means that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe volition be unavailable."

So what tin can you do to go on to run Messages / Messenger campaigns? Well at that place are 2 problems y'all need to solve.

Switch the conversions / optimization objective

Whether your ongoing campaigns got paused/disabled or you set up a new entrada which keeps getting rejected, the outset step is to switch to the new conversion objective.

"You can yet run ads that click to message using the post-obit substitutions. Changes to your campaign may bear on operation.

  • The Link Clicks optimization can be used instead of the Conversations/Leads optimizations.
  • The Kickoff Conversations template tin can be used instead of the Lead Generation template."

We used to run click to message campaigns with the Chat objective. Now that isn't allowed whatsoever more than. So this is the reason you will receive your kickoff error, which sounds like this:

"Optimization Unavailable: The Conversations optimization is not available correct now for messaging campaigns that target Europe. To continue with this optimization, remove European locations. Or, select a dissimilar optimization. (#2446670)"

Now the obvious solution would be to simply switch to the new allowed objective of Link Clicks. Only that isn't allowed either.

SOLUTION: What you demand to do is to create the campaign all over again. Duplicating it doesn`t work, you volition get the same mistake!

Create a new message template

Even if y'all recreated the entrada and switched to the new allowed conversions objectives you might find that your Facebook Ads Messenger campaign will still get rejected.

The new mistake bulletin has to do with the ad itself this time and sounds like this:

"Invalid Page Welcome Message for Messenger Destination Ads: The Bulletin Text (page_welcome_message) is invalid for ads with Messenger as destination. (#1815471)"

Apparently this had been an outcome earlier and was related to custom Message Templates that we're using custom JSON code. Here is a thread about it on Stack Overflow from 2018.

And the solution which was working back then:

But this time around the mistake is shown fifty-fifty for templates created inside the Facebook Ads Manager platform, without using any JSON code or chatbots.

SOLUTION: In society to set this you lot demand to create a new Message Template and make sure that y'all have selected "None" for the Customer Actions. Do non edit or duplicate preexisting templates, or you lot will get the error again!

If you ecountered other errors with click to message campaigns or found other solutions, delight leave a comment.

Good luck!